“If no preservatives are added in Zofla Natural Rose Water, then how could it last for 12 months??” Someone asked us.
So we took this chance as an opportunity to let the people aware of this commonly asked question about rose water shelf life. Simply, any traditionally distilled rose water can last more than 12 months.
And the reason is, in our rose water steam distillation method, fresh Kannauj roses are packed into a still, steam rises through the petals, their cells burst open releasing plant compounds. When the steam is cooled and turns back into liquid, this water is enriched with these compounds including the particles of rose oil.
Steam distillation is the reason for a long shelf life of rose water as it leaves all the impurities behind and only contains the goodness of rose. And it lasts long without any preservative and harmful chemicals.
Also, over a period of time, natural rose water may contain some natural ‘sediment’ making it appear cloudy. This is made up of natural waxes / essential oil compounds that settle down in the distillate water and occurs even after fine filtration. It does not indicate any deterioration in quality.
As Zofla Natural Rose Water is a 100% steam distilled product that’s why it can last more than 12 months, although we have only benchmarked it for 12 months only.
There is a big difference between rose water produced by distillation and rose waters prepared in a lab. Some rose waters are not distilled at all and have been created in a lab to mimic a distilled rose water.
Before buying any rose water always check whether the marketing highlights only the scent of rose, which indicates the rose ingredient is there for fragrance rather than the benefit of your skin.
There are only two ingredients that are there in Zofla Natural Rose Water. Kannauj Rose Petals and Water. Yes! that’s it.
Think twice about the rose water that you are buying with lots of ingredients. Many ingredients are included not because they benefit your skin, but because they extend shelf life or lower the production cost.
As it is said “Let the buyer beware, all rose water is not created equal. Some have never been near a rose petal!”
I hope we answered the question?